In a move aimed at enhancing affordability and flexibility for its customers, MultiChoice has introduced new weekly subscription plans for its DStv and GOtv platforms. Dubbed the ‘Ka Weekie’ campaign, the initiative targets users who prefer short-term payment options tailored to their budgets and viewing needs.
The new seven-day subscription model is available across a range of packages, including DStv Lumba, Access, Family, and Compact, as well as GOtv Lite, Value, GOtv Max, Supa, and Supa Plus.
More Access, More Options
Rinaldi Jamugisa, MultiChoice Uganda’s PR and Communications Manager, explained that the campaign is a direct response to customer feedback and economic realities.
“We understand that many of our subscribers are seeking more affordable and flexible ways to access their favorite content. This offering reflects our commitment to delivering value-driven entertainment that aligns with evolving consumer lifestyles,” Jamugisa said.
The company emphasized that the short-term packages cater especially to daily wage earners, frequent travelers, and on-demand viewers. The initiative is available through the MyDStv and MyGOtv apps, USSD codes, MTN MoMo, Airtel, partner banks, and authorized agents.
Subscribers can seamlessly switch between weekly, monthly, quarterly, or annual plans by topping up their accounts. Any unused value from active weekly plans will be deducted from the next billing cycle.
Expert Opinion: A Step Toward Greater Consumer Empowerment
Technology law and policy expert, Dr. Ogochukwu Monye, welcomed the development, describing it as a positive move in the right direction.
“While a full pay-as-you-watch model would provide even more flexibility, this weekly option is a practical improvement that empowers consumers—particularly those in low-income brackets,” she said.
“It’s a commendable step that allows users to tailor content to their needs and financial capabilities.”
Challenges and Market Context
The rollout comes amid challenges for MultiChoice, particularly in Nigeria. The company recently implemented a price hike that sparked widespread backlash, prompting regulatory scrutiny by the Federal Competition and Consumer Protection Commission (FCCPC). Despite orders to suspend the new pricing, MultiChoice proceeded with the adjustments.
Consequently, the broadcaster lost approximately 243,000 Nigerian subscribers between April and September 2024. Across its African markets, the total subscriber base declined from 23 million to 19.3 million over a 24-month period.
In its latest financial report, MultiChoice cited high inflation—over 32% in Nigeria—and weakening consumer purchasing power as significant contributors to the drop.
